Cosmic Homes Presidential Estate
Brand Design
Role: Lead, Concept, Research, Visuals, Interactions, Copy
Project Overview
Cosmic Homes Presidential Estate, a proposed private estate in Port Harcourt offers affordable luxury homes of 3, 4 and 5 bedroom semi-detached duplexes to residents within and outside the city looking for a simple, stress free way to own their own homes in up to 6 months. Their target were young families, young working singles and early retirees who wanted to be able to pay to build and own a home in instalments or were unable to take huge loans from the bank or otherwise don’t have the ability to save bulk sums to make a single one off payment for any property.
My Contributions
Cosmic Homes wanted a brand that enhanced the luxury they offered. They wanted this represented both in their designs and communications to send their message across.
I was tasked with finding an elegant and sensible solution for the brand visual. A distinctively shaped message with an uppercase letter “C” flowing into a house with a key was our visual solution for the logotype.
With the target buyers in mind, the aim was to create visuals that look awesome across any device, medium and platform. I conducted extensive user research, competitive analysis and several reviews and testing of their products to find what makes the brand uniquely positioned to be the top and make them more appealing to their target market.
To elaborate on Consumer Voice’s corporate identity, I developed a set of icons, infographics, site plan, house plan layout, development stages, map, 3Ds conceptualization and direction etc for every possible category of products and plenty of eye-catching illustrations. I also created all copy for this project.